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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Righteous, Inc.

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Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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Executive Leadership Series


Starting from Tuesday, January 12th, Amazon Operations Talent Acquisition Team is offering an exclusive opportunity to interact directly with its EMEA Vice Presidents and Directors.

Through 6 consecutive events, every Tuesday evening, you will have the opportunity to Discover Amazon Operations through the eyes of some of our most Senior Leaders in Europe.

They will cover topics ranging from Diversity & Inclusion to Leadership in Times of Uncertainty and the strategies and innovations that will pave the future of logistics & transportation.

Don't miss out on those unique opportunities, register today!


The events will be held virtually.

 

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Tuesday, September 10 2019 | 5:30pm - 8:30pm

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December 
13th
, 
10:30pm
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11:30pm 
EST
Executive Leadership Series

In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive — but to thrive.

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About Amazon Recruiting

At Amazon, our evolution has been driven by the spirit of innovation that is part of our DNA. As a new college graduate or intern, you can have multiple opportunities to innovate and solve real-world, complex technical and business problems as you join us on our journey. We strive to hire the brightest minds from universities around the globe, and have various career opportunities available for undergraduates and advanced degree students with diverse academic backgrounds.


The work environment here is fast-paced and continually evolving, and every Amazonian is passionate about ownership and delivering results for the company. If you want to work in an environment that will challenge you to relentlessly improve the Amazon experience for our customers, where each day is different from the next, and your learning never truly ends, take a look at Amazon’s many University opportunities.

Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key takeaways:

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What agile event programs are and why they're essential

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Strategies and tools for building agile event marketing

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How to scale agile event programs without losing brand integrity or valuable data

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Steps you can take right now to introduce agile event marketing into your business

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Host

Sab Pell

Sr. Director of Product Marketing

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

OpenFORM

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Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Count it down

The Final Countdown!
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The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of them. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

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Speakers

Greg Arendt

EMEA Operations Talent Acquisition

Director

Stefano Perego

EMEA Operations

Vice President

Nicola Fyfe

EMEA Continuous Improvement

for Last Mile Deliveries

Director

Helder Velho

EMEA Linehaul (ATS)

Director

Claudine Posty

EMEA Human Resources for Operations

Director

Gregory Bryan

 Regional Director

Of Operations

Andreas Marschner

EMEA Transportation

Vice President

John Tagawa

EMEA Last Mile (AMZL)

Vice President

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams. Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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